Time doesn’t stand still for anyone or anything, not even for our EMS Guide which turns 30 this year.
Although the Covid pandemic has been a disaster for many companies, it has also made many look at new possibilities or better ways to conduct business.
Before Covid-19, magazine publishing was already turning to digital as its leading platform, we were however still stuck on the printed book as our main means of distribution. With the postal system becoming unreliable over the past few years, and delivery times coming to almost a standstill during Covid, we decided to focus on a larger digital presence. We never anticipated how successful it would be, nor the positive spin-offs that would come out of it. Instead of posting hundreds of Buyer’s Guides and then losing track of them, we can now see how many people are reading and using the book, we can keep track on our subscribers, how many countries we reach and which ones, we can see how many new and repeat users we have – all this on a daily basis.
Our newsletters – the new feature we introduced last year – are delivered directly to the inbox of our subscribers and remain forever on our website as a reference. They are individualised so that only one company has the entire platform to themselves at a time, keeping the end-user up-to-date on new products on the market and any relevant company changes.
We are now busy with our volume 30. Please email us at delinds@mweb.co.za if:
1. You want to advertise
2. Want to get a hard copy over and above the digital copy
3. Any emergency services department or suppliers wanting to update their information.
We would also appreciate feedback on the changes we made this year – good or bad, and any suggestions for improving our service and Buyer’s Guide.
